Mina Elias - PPC University Download

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Get access to Mina Elias' PPC University and master the art of pay-per-click advertising. Learn proven strategies to boost your campaigns and drive profitable results!
What you'll learn when
you join the coaching program now

• Campaign Manager navigation and mastery, and understanding all technical aspects of the platform.
  
  
• Different types of campaigns available, campaign structures, and understanding how to foundationally succeed.
  
  
• Launching different campaigns, all the different campaign strategies available, and what to launch based on current goals.
  
  
• Successful monitoring all the different campaigns, what to look for, all the red flags, and all the green flags to help scale.
  
  
• Optimizing the campaigns for profit, detailed bid management, and the formulas for optimizing bids for maximum profitability and rank.
  
  
• Continuous improvement on all aspects of PPC, and the foundational concepts to deal with the continuous changes Amazon rolls out.
  
  

WHAT'S WAITING FOR YOU INSIDE:
CHAPTER #1:
INTRODUCTION TO AMAZON PPC
Learn how to use Amazon's pay-per-click (PPC) advertising platform to reach more customers and boost your sales.

• The Goal of PPC - 7 Mins
  
• PPC Overview - 6 Mins
  
• 0.5 - Campaign Manager Overview.mp4 - 21:00 Mins
  
• 1 - General Strategy.flv - 9 Mins
  

CHAPTER #2:
UNDERSTANDING CAMPAIGNS
Create and manage effective Amazon PPC campaigns that target the right customers and get results.

• General Strategy - 7 Mins
  
• How Buyer Psychology affects PPC - 12 Mins
  
• The Different Types of Ads on Amazon - 4 Mins
  
• Campaign Manager Overview - 15 Mins
  
• Creating a Campaign - 7 Mins
  
• Campaign Naming Convention - 5 Mins
  
• Campaign Bidding Strategies - 4 Mins
  
• Auto Campaigs - 6 Mins
  
• Manual Keyword Campaigns - 8 Mins
  
• Exact Campaigns - 7 Mins
  
• Broad Campaign - 7 Mins
  
• Phrase Campaigns- 5 Mins
  
• Product Targeting Campaign - 6 Mins
  
• Category Targeting Campaign - 6 Mins
  

CHAPTER #3:
TARGETING AND MATCH TYPES
Choose the right targeting options and match types to ensure your ads are seen by the people who are most likely to buy from you.

• Product Targeting Based on Auto - 11 Mins
  
• Product Targeting Based on Amazon Suggestions - 6 Mins
  
• Product Targeting Based on Who is Targeting Us - 4 Mins
  
• Product Targeting based on Adjacent Categories - 10 Mins
  
• Product Targeting Based on Competitors - 14 Mins
  
• Brand Campaigns - 5 Mins
  
• Brand Protection Campaigns - 13 Mins
  

CHAPTER #4:
RESEARCH AND PRODUCT RANKING
Understand how Amazon's product ranking algorithm works and use this knowledge to improve your product's visibility.

• Helium 10 Keyword Research - 10 Mins
  
• Why You Should Continuously Launch New Campaigns - 6 Mins
  
• PPC Launch Strategy - 8 Mins
  
• Using PPC to Upsell - 4 Mins
  
• Using PPC to Rank - 5 Mins
  
• Tracking Organic Ranking - 4 Mins
  
• Using PPC to Influence Organic Rank - 15 Mins
  

CHAPTER #5:
REPORTS AND OPTIMIZATION
Track your results and make adjustments to your campaigns to improve your return on investment (ROI).

• Search Term Report Explained - 8 Mins
  
• Adding Negatives from STR - 7 Mins
  
• Launching Profitable Search Terms from STR - 5 Mins
  
• Negative Keywords - 9 Mins
  
• How to Handle Bleeders - 6 Mins
  
• Optimizing Bids in Campaign Manager - 9 Mins
  
• Bulk Sheets Explained - 17 Mins
  
• Bulk Sheet Optimization Parameters - 7 Mins
  
• Bulk Sheets Optimization - 20 Mins
  
• Main Sales Drivers - 13 Mins
  
• Advertised Product Report - 17 Mins
  
• Placement Reports - 14 Mins
  
• Placement Optimization - 4 Mins
  
• Continuous Improvement - 6 Mins
  
• Refreshing Bids Everytime Listing is Optimized - 6 Mins
  
• Weekly Optimization Process - 8 Mins
  

CHAPTER #6:
ANALYTICS AND DATA INTERPRETATION
Use Amazon's data to gain insights into your customers and make better decisions about your marketing campaigns.

• Calculating Cost Per Conversion - 10 Mins
  
• Calculating ACOS and TACOS - 8 Mins
  
• Sessions and Unit Session Percent - 6 Mins
  
• Tracking Sessions and Unit Session Percentage - 6 Mins
  
• Building an Analytics Tracker - 20 Mins
  
• Different Scenarios in Analytics - 20 Mins
  

CHAPTER #7:
DEMAND SIDE PLATFORM (DSP)
Use a DSP to automate your Amazon PPC campaigns and get the most out of your advertising budget.

• What is Amazon DSP - 1 Min
  
• DSP Creatives - 2 Mins
  
• Creatives - La Pura - 14 Mins
  
• LaPura Attaching Creatives - 5 Mins
  
• Dynamic Creative Creation Pt.1 (Standard Desktop) - 10 Mins
  
• Dynamic Creative Creation Pt2 (AAp_O&O) - 6 Mins
  
• DSP Line items - 2 Mins
  
• Lapura - Line Item Creation - 15 Mins
  
• DSP Orders - 3 Mins
  
• LaPura Creating an Order - 6 Mins
  
• DSP Audiences - 3 Mins
  
• Audiences La Pura - 3 Mins
  
• Audience Creation - 6 Mins
  
• DSP Supply Sources - 2 Mins
  
• LaPura Create Advertiser - 4 Mins
  

Sales Page

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